About — 01

A studio shaped by restraint.

We are a multidisciplinary design collective. Eleven years, four cities, and a stubborn belief that good work begins with listening and ends with editing.

Aether studio workspace
Our practice

We design brands the way one might curate a room — remove until only the essential remains, then arrange it so that everything breathes.

Aether was founded in 2014 by a small group of designers who were tired of decoration posing as design. We wanted to build a studio where the work came first, where the portfolio was small by choice, and where every project — no matter the scale — was treated as a chance to do our most considered work.

Today we work across identity, web, editorial, and motion, often in collaboration with founders, curators, and in-house teams. We do not chase trends, and we do not take on more than we can do well. The result is a body of work we are proud to put our name on, and a list of clients who keep coming back.

0 Projects shipped
0 Awards & honors
0 Years of practice
02 — Principles

Four things we believe.

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Restraint is a feature

The strongest work happens when nothing can be removed without losing meaning. We edit until the design feels inevitable.

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Systems outlast artifacts

A logo fades; a system adapts. We build visual languages flexible enough to live across formats, teams, and decades.

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Slow is a strategy

We resist the pressure to ship the obvious. The right solution often arrives a week after the convenient one.

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Clarity over cleverness

Wit has its place. But a brand is a conversation, and conversations die when nobody knows what is being said.

03 — Process

How the work happens.

/ 01

Listen

A two-week immersion: interviews, audits, and a written brief that we both sign off on. No design begins until we agree on what we are solving.

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/ 02

Map

We sketch the territory — competitive landscape, audience, voice, and the unspoken instincts that shape a brand. Then we propose directions.

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/ 03

Make

Two or three directions explored in depth, narrowed to one, refined until it sings. We share weekly and keep the conversation tight.

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/ 04

Hand off

A documented system — not just files. Guidelines, templates, and a launch call with whoever will carry the work forward.

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04 — People

The hands behind the work.

Helena Voss
Founder Brand & Editorial

Helena Voss

Trained as an architect, Helena leads brand and editorial. She believes typography is the voice of a brand, and that less is almost always more.

Mateus Reis
Partner Web & Product

Mateus Reis

Mateus leads digital. He has shipped sites for galleries, magazines, and software companies. Obsessed with page weight and quiet interactions.

Yuki Tanaka
Lead Art Direction

Yuki Tanaka

Yuki directs photography and film. Formerly at a Tokyo agency. Believes in the long take and the natural light.

Want to work
together?

We take on a handful of engagements each quarter. If your project is a fit, we would love to hear about it.

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